Amazon Vs Shopify, a comparative analysis of sales channels

Current State Online selling has seen a phenomenal business growth, particularly in the past couple years, hastened primarily due to the worldwide covid pandemic. In most part, the growth, has been largely visible due to marketplaces like Amazon, Walmart.com, Flipkart (India) and even eBay (online auction portal) to name a few. Additionally, there has also …

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SME’s (Small and Medium Enterprises) existential challenge

The advent of eCommerce and newer channel’s for doing business, has created a paradigm shift in the way business is conducted. While bigger corporates with larger budgets (and other resources) at disposal are relatively better positioned, to adjust to the changing needs, SME’s have often struggled, dealing with the nuances of eCommerce. SME leaders, particularly …

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